Banned from Adsense and Adwords - Don't be!

Banning of Adsense and Adwords accounts happens all the time and it's worth taking the time to carefully read the terms of service and policies for both programs. If you are at all serious about delivering good content, advertising it and monetising that content then your Adsense and Adwords accounts will be valuable to you. There are other companies you can go with. Indeed it is sensible not to put all your eggs in one basket. But for most serious webmasters AdSense and Adwords are core programs.

There has been a recent spate of Adwords users getting banned who have had previous warnings or who have in some way infringed the program policies. The bans are lifetime bans so you should take this seriously.

It's not clear what has triggered this particular wave of bans - there may be some users who have in the past engaged in arbitrage practices with AdSense. Most of the banned people simply got a letter saying they had broken the program policies and that they were banned for life.

So here's a tip - if you haven't recently checked that your site, it's content and your ads all comply with the AdSense and AdWords program policies then do it now. Don't wait until you get a goodbye e-mail from Google.