Banned from Adsense and Adwords - Don't be!

Banning of Adsense and Adwords accounts happens all the time and it's worth taking the time to carefully read the terms of service and policies for both programs. If you are at all serious about delivering good content, advertising it and monetising that content then your Adsense and Adwords accounts will be valuable to you. There are other companies you can go with. Indeed it is sensible not to put all your eggs in one basket. But for most serious webmasters AdSense and Adwords are core programs.

There has been a recent spate of Adwords users getting banned who have had previous warnings or who have in some way infringed the program policies. The bans are lifetime bans so you should take this seriously.

It's not clear what has triggered this particular wave of bans - there may be some users who have in the past engaged in arbitrage practices with AdSense. Most of the banned people simply got a letter saying they had broken the program policies and that they were banned for life.

So here's a tip - if you haven't recently checked that your site, it's content and your ads all comply with the AdSense and AdWords program policies then do it now. Don't wait until you get a goodbye e-mail from Google.

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Facebook Spammers Massive Fine

If you are an Internet marketer and you have been tempted to use Spam big time to try to improve your income from your online marketing activities then the message from a recent court case in the US is - don't. Not unless you have very very deep pockets and a really fat wallet.

A US District Court Judge in San Jose recently awarded the social-networking giant Facebook $711 million in damages in an anti-spam case filed against online marketer Sanford Wallace - known as the "Spam King." In addition to financial damages Sanford Wallace may face jail time. This is not the first time that Wallace has had judgment against him for spamming as he already owes $234 million to MySpace.

Many commenters however say that the federal court's decision this week probably won't act as much of a deterrent to future spamming of social networks.

Wallace was found guilty of violating the CAN-SPAM act and the social networking site is hoping a separate criminal action will eventually send him to jail for gaining access to users' accounts without permission and sending unsolicited mass junk e-mail.

The ruling will send a severe warning to the major spammers out there that they could face severe consequences when they are caught spamming. Like others though I have my doubts if this will make a major dent into the problem of Spam. The spammers always like to think they are one step ahead of us and the sites and spam filters that we now all use. This action may cause them to pause and regroup and come up with other ways of spamming us but its unlikely to stop the problem. I guess that for as long as there is "online Viagra" there will be spammers.

Maximising Adsense CTR and best paying Ads

To get the best income from Ads when using Adsense ( or any other Ad serving programs) you must regularly monitor which ad units are getting the best CTR ( Click Through Rate) and also monitor which ads are earning you the most per click. With these two pieces of information you can make sure that you are getting the best from your Ads.

People sometimes think that Adsense automatically matches the best paying Ads to the Ad unit on your page which has the best CTR. You may be surprised to hear that this isn't the case. lets see why this might be important by looking at an example.

Consider a web page which has two ad blocks. A and B. Ad block A comes first in the HTML of this web page - so Adsense delivers the best paying ads to this Ad unit and lower paying ads to Ad unit B. Lets imagine that Ad Unit A is a banner ad unit at the top of the page and Ad unit B is an ad unit at the bottom of a post. So far so good then eh?

Hmm. What if Ad unit B actually has a better CTR than Ad unit A? If you think about it this is a real problem. What you want is that the best paying ads are shown in the ad unit that gets the best CTR - but this is not what happens!

Because Ad unit A comes first in the page HTML code Adsense will serve the best paying Ads to that ad unit - so you could be losing out on significant ad revenue!

So that's the problem - what is the solution?

What you need to do is to ensure that the Ad Unit with the best CTR is the first one that appears in the actual source code of your page. If your ads are placed inside

 <div> 

elements then you can make sure that this ad block appears first in your ad code but then use CSS positioning for example to make sure that when the ad displays it appears in the position that you want.

This is a really important tip to get the best of your AdSense so if you want to maximise your income from AdSense using this tip then you must understand CSS positioning.