08 August 2008

Promote your site dont forget traditional methods

Get 250 Free Business Cards At VistaPrint.com!Even if your business is going to be exclusively an online business you need to think about the various ways that you can promote your business. Obviously you will already be thinking about optimizing your website for search and making sure you have relevant fresh content. But don't forget that the traditional ways of promoting a business can also work wonders for an online business.

One firm I use regularly is Vistaprint. They are, to put it bluntly excellent ... and a bit mad. Why mad? because after I placed my first order with them I have been continually offered everything FREE - business cards, postcards, posters - you name it. If its printed then they do it - and often for FREE. I kid you not this is one fine company to deal with. You will pay for the delivery of course but their rates are the usual for that.

If you don't already have business cards to help you promote your business then what the hell are you waiting for? Inspiration? Dont worry they have hundreds of designs that you can pick from and each can be customised on site. they also do postcards and t-shirts and loads of other items.

If you are really serious about promoting your online business then you must consider using traditional printed promotional material to back up your online efforts. Give your business cards out wherever you go. Leave them places. Use your imagination. I came up with some really novel wayts of getting my printed promotional metrial out there to people and the results have been excellent. In short I can't recommend Vistaprint highly enough. try the, - you wont be disapointed.

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1 comment:

Promote Me said...

I liked your post but I still prefer online advertising. Its cheap and really really quick.
IMO you shouldn't focus too much on these traditional methods, as you can get bogged down in doing too many things at once, and sometimes I begin ignoring the other aspects of your business that matter.

Remember to cater for the online world respectfully, as online advertising and promotion is vital.