03 February 2008

AdSense allows use with other contextual Ads

This is a reminder for AdSense users who may not have noticed the change that Google has updated its competetive Ads policies. The policy was previously very explicit that ads from other contextual ads programs could not be displayed on pages which were displaying Google AdSense contextual advertising.

Its not clear what prompted this change but the policy has been amended and now allows contextual Ads from other programs to be displayed on the same pages as Google AdSense ads providing that the other ads are displayed in a way which ensures that they are visually distinct and diferent in look and feel from the AdSense ads.

This relaxation of the AdSense policies is a welcome change for AdSense publishers and means that they have more flexibility about the way they monetize their sites.

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